Most Valuable Watches The Patek Philippe Grandmaster Chime holds the record for the most expensive watch ever sold at auction. Myth Fact None The Rolex Paul Newman Daytona is named after the famous actor who wore it. Myth Fact None Richard Mille watches are affordable luxury timepieces compared to brands like Patek Philippe and Audemars Piguet. Myth Fact None A Rolex is the rarest and most expensive watch brand in the world. Myth Fact None The Breguet Marie Antoinette watch took over 40 years to complete and is valued at over $30 million. Myth Fact None Time's up Most Popular